About Us
our journey
Three generations. one commitment.
Who We Are
Your local Foodservice Partner
At MyFreshCo, we are passionate about providing businesses with fresh produce and essential foodservice products.
Based in Coventry, we serve customers across the Midlandsand Warwickshire regions. We work closely with trusted growers, producers and suppliers to deliver quality products that kitchens can depend on every day.
Frommulti-site contract caterers to independent restaurants, school kitchens, care homes, hotels, cafés and pubs, we make ordering straightforward, deliveries dependable and service personal.
We believe a great supplier should be easy to work with, quick to respond and committed to lasting relationships, not short-term sales.
Based in coventry
Serving the midlands
quality you can trust
Food safety, freshness and reliability are at the heart of everything we do.
SALSA Accredited
Food safety systems and approved suppliers.
Temperature Controlled
Produce stored and transported under controlled conditions.
Refrigerated Delivery
Modern refrigerated vehicles help maintain freshness.
Why Choose Us
Always Fresh
Souring the finest & freshest produce possible ensures we maintain freshness
Trust
35 years experience brings a wealth of knowledge & trust for our customer base
Temperature Controlled Environment
Cold storage and refrigerated delivery maintain freshness.
Product Range
Fresh produce plus dairy, bread, oils, grains, pulses and more.
Customer Satisfaction
We listen to our customers and adapt to their needs.
We Work With You
A personal service and a team that understands your business.
Our Operations
Serving the Midlands and beyond, Every Day
From our Coventry distribution centre, MyFreshCo delivers throughout Warwickshire and the wider Midlands.
Whether you’re a busy restaurant in Birmingham, a school in Leicester, a care home in Northamptonshire or a Hotel in Stratford-Upon-Avon, our team works hard to ensure your orders arrive fresh, on time and ready for service. Behind every delivery is a dedicated team, temperaturecontrolled storage facilities and a commitment to quality that our customers can rely on day after day.
As a SALSA Food Safety accredited supplier, we operate to robust food safety standards, giving you confidence that your products are sourced responsibly, handled carefully and delivered in refrigerated vehicles to maintain quality from supplier to doorstep.
Smart Ordering for Busy Kitchens
Managing orders shouldn’t take time away from running your business. Our intuitive online ordering platform makes it easy to place orders, view our live product range, access invoices and make secure payments, all in one place.
For larger operators, multi-site businesses and contract caterers, we can also offer EDI (Electronic Data Interchange) integration. This allows orders to flow directly between your procurement system and ours, reducing manual administration, improving accuracy and creating a seamless ordering experience from purchase to delivery.Need EDI integration? ..Speak to our team.
Unit Y4 Claybrook Court, Herald Way
1970s
Where It Started
The family enters the grocery and butchery trade in Leamington Spa.
1980s - 2000s
Building Experience
The next generation manages successful grocery businesses in Coventry.
Today
MyFreshCo
The third generation builds a modern fresh produce supply business.